Discover ourResources

An online course to turn ideas into results. A partnership between Brightline Initiative and Coursera. You will explore how external and internal factors impact your and other organizations’ capability to implement strategies.

Inspiring people is part of your job!. Yes, you have to drive accountability and focus on delivery, but you also need to motivate those who do the work. Watch the video.

Proper planning and preparation prevent poor performance!. The old axiom is as true as it ever was, but in today´s business environment, strategy planning cycles must be more rapid, dynamic, and agile than in the past. Watch the video.

Resist the temptation to declare victory too soon!. With the right governance, leadership, rigor, and reporting capabilities in place, you can regularly evaluate your portfolio of strategic initiatives. Watch the video.

Follow your decisions through to delivery! Commit to making strategic decisions rapidly. Move quickly to correct course, reprioritize, and remove roadblocks. Watch the video.

Beware of the “frozen middle!”. Gain genuine buy-in from middle and line managers by engaging and activating them as strategy champions rather than just as managers and supervisors. Watch the video.

Encourage smart simplicity! Initiating or rapidly reacting to dramatic changes in the business environment is an increasingly important capability for success. Watch the video.

Don’t forget to look outside!. Continue to monitor customer needs, collect competitor insight, and monitor the market landscape for major risks, unknowns, and dependencies. Watch the video.

Inspire and assign the right people to get the job done! Actively balance “running the business” and “changing the business” by selecting and securing the right resources for each — they often have different needs. Watch the...

Do not underestimate entropy! The orchestration required to succeed in today’s fast-changing and complex business environment is enormous. Watch the video.

Strategy delivery doesn’t just happen automatically once it is designed! The importance of active and visible leadership cannot be overstated. Watch the video.

Watch the video. Brought to you by TED in partnership with The Brightline Initiative.