Video | 6 November 2018

Alex Osterwalder and Yves Pigneur at Thinkers50 European Business Forum 2018

Alex Osterwalder and his academic partner Yves Pigneur, authors of Value Proposition Design: How to Create Products and Services Customers Want and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers share their advice on how senior leaders can make better choices in today’s business world. Watch the video.

The Thinkers50 European Business Forum was held in Odense, Denmark, on September 2018.

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