Brightline's Principle #6 – Promote team engagement and effective cross-business cooperation

Beware of the “frozen middle!”

Gain genuine buy-in from middle and line managers by engaging and activating them as strategy champions rather than just as managers and supervisors. Don’t just assume your people will “get it” — leadership must firmly establish a shared commitment to strategy-delivery priorities and regularly reinforce it. This isn’t the time or place for subtlety. Govern through transparency to engender trust and enhance cross-business cooperation in delivery.

Video produced by TED and Brightline.